Maximising Enterprise SEO

A session at SMX East 2012

Thursday 4th October, 2012

9:00am to 10:15am (EST)

Large organizations face unique challenges when it comes to SEO. Multiple websites, perhaps running on multiple content management systems, in different countries and languages… the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have had hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility – and avoiding disasters.

About the speakers

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Ken Shults

VP of Analytics, Global Strategies

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Chris Sherman

Executive editor, SearchEngineLand. Longtime search observer; occasional pundit. Interesting followers. bio from Twitter

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John Shehata

Exec. Director of Search & Social Media at ABC News ... loves reading, walking, movies, musicals. Opinions my own ... bio from Twitter

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John Carcutt

Totally focused on work, family and fun .. not necessarily in that order. bio from Twitter

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Time 9:00am10:15am EST

Date Thu 4th October 2012

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