The New "Killer" Content

A session at SMX East 2012

Thursday 4th October, 2012

10:45am to 12:00pm (EST)

Many people were surprised when Google’s Panda update “pandalized” their rankings. Google has made it clear that quality content is key – but what exactly does that mean? And how do you avoid producing content that Google’s new “zoo” animals hate? This session explores the various types of content sites you should be creating, including sales pages, blog posts and white papers, how to repurpose existing content and slice it up for social media, and many other techniques that will help your overall visibility, and keep your sites out of trouble.

About the speakers

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Heather Lloyd-Martin

SEO copywriting geek chick. International speaker. Book author. SEO Copywriting Certification developer. Digs content marketing and the tasty art of persuasion. bio from Twitter

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Chris Sherman

Executive editor, SearchEngineLand. Longtime search observer; occasional pundit. Interesting followers. bio from Twitter

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Will Duderstadt

I make websites. Like MCLA.us, LionizeMusic.com and a few others. bio from Twitter

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David Waterman SEO

Director of Search Optimization at The Search Agency. https://plus.google.com/103445780512047495095 http://www.thesearchagents.com bio from Twitter

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Time 10:45am12:00pm EST

Date Thu 4th October 2012

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