YouTube Words: Tying Your PPC Campaigns To YouTube

A session at SMX East 2012

Thursday 4th October, 2012

10:45am to 12:00pm (EST)

Google literally owns YouTube (incidentally, by some measures the second largest search engine after Google), but for years the two companies and their advertising options have been run separately. That’s changed – it’s now possible to tightly integrate your YouTube and paid search campaigns and get the analytics feedback you need to see how effectively your paid search efforts are converting. Attend this session and come “watch” how.

About the speakers

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Chris Sherman

Executive editor, SearchEngineLand. Longtime search observer; occasional pundit. Interesting followers. bio from Twitter

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manny rivas

Account Manager at aimClear. Doin' all things search and social. bio from Twitter

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Purna Virji

Director of Communications at Petplan. Speaker & Columnist on SEO, PPC, Analytics, Branding & CRO. Proud mom and avid traveler who speaks 6 languages.

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Time 10:45am12:00pm EST

Date Thu 4th October 2012

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