Thursday 4th October, 2012
10:45am to 12:00pm
Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should “own” the process. This session explores the challenges of running an enterprise-level paid search campaign, and how to get all stakeholders in alignment to assure the maximum return possible.
Sr Search Marketing Specialist @ZeonSearch. Search News Central Contributor. Community Giving Enthusiast. Tiger Woods Fan. bio from Twitter
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