Maximising Enterprise SEM

A session at SMX East 2012

Thursday 4th October, 2012

10:45am to 12:00pm (EST)

Paid search offers many benefits for large organizations: increased sales, enhanced brand awareness – even channels to counter competitors. But managing enterprise paid search campaigns can be a nightmare, especially when different departments think they should “own” the process. This session explores the challenges of running an enterprise-level paid search campaign, and how to get all stakeholders in alignment to assure the maximum return possible.

About the speakers

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Matt Van Wagner
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David Roth

Sr. Director, Search Marketing, Yahoo

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Anthony Piwarun

Sr Search Marketing Specialist @ZeonSearch. Search News Central Contributor. Community Giving Enthusiast. Tiger Woods Fan. bio from Twitter

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Craig MacDonald

Sr. Director, Search Advertising, Microsoft Advertising

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Time 10:45am12:00pm EST

Date Thu 4th October 2012

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