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Conversation: Where's Paid Search Going in 2013?

A session at SMX East 2012

Thursday 4th October, 2012

1:00pm to 2:15pm (EST)

Paid search marketers have a lot of new things to consider: increased competition and costs, changes in result page layout (hey – where did the ads go for that page that’s now displaying “knowledge graph” results?), new ad formats and retargeting options. Join us for this non-PowerPoint discussion of the pervasive changes marketers face in the coming months.

About the speakers

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Craig MacDonald

Sr. Director, Search Advertising, Microsoft Advertising

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Kevin Lee

Didit CEO, Founder We-Care.com (passive micro-donations for causes) parallel entrepreneur, author, philanthropy, Fire Island, Manhattan bio from Twitter

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xAd, Inc.

The largest mobile-local ad network in the U.S. providing more than 3 million advertisers with targeted location@scale bio from Twitter

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Marin Software

Founded in 2006, Marin Software is a SaaS company that provides an enterprise-class paid search marketing application for advertisers and agencies. bio from Twitter

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Kimm Lincoln

Digital Marketer at Nebo Agency. I strive to provide SEM news and tips / cat pictures. bio from Twitter

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Matt Van Wagner

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When

Time 1:00pm2:15pm EST

Date Thu 4th October 2012

Short URL

lanyrd.com/sycfc

Official event site

searchmarketingexpo.com/east/

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