Google Shopping Goes Pay-For-Play: Lessons & Learning So Far

A session at SMX East 2012

Thursday 4th October, 2012

1:00pm to 2:15pm (EST)

Google is slowly unveiling what it has in store for users with its new paid version of Google Shopping, formerly known as Google Product Search. The implications for both shoppers and retailers are huge as we start to see more of the new Google Shopping listings incorporated into regular search results. Google is also experimenting with new ad formats, including the new “buying guide”. Be among the leading edge advertisers who understand what’s happening and can maximize on these unprecedented opportunities ahead of your competition.

About the speakers

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Frank Kochenash

VP, Client Services, Mercent

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Matthew Mierzejewski

VP of PPC @ RKG bio from Twitter

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David Weichel

Passionate about search, web analytics, and ecommerce. Avid learner, noob coder. Always testing new things. I run with @CPCStrategy http://cpcstrategy.com bio from Twitter

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Pamela Parker Caird

Executive Features Editor, Marketing Land and Search Engine Land at Third Door Media

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Time 1:00pm2:15pm EST

Date Thu 4th October 2012

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