In-House PPC: Organizational PPC Challenges & Solutions

A session at SMX East 2012

Thursday 4th October, 2012

1:00pm to 2:15pm (EST)

In this session you’ll hear from enterprise-level PPC in-housers who will talk about the nuances of managing paid search campaigns on a massive scale. Speakers will cover items such as coping with differences in global vs. local priorities, managing multiple business units, what to do if campaigns compete against each other for the same keywords and how to effectively compare programs and report progress to the execs.

About the speakers

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Purna Virji

Director of Communications at Petplan. Speaker & Columnist on SEO, PPC, Analytics, Branding & CRO. Proud mom and avid traveler who speaks 6 languages.

This person is speaking at this event.
Shawn Livengood

I help stuff get found on the Internet. bio from Twitter

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Jessica Bowman

In-house SEO Training, Oct 24-27 | Creator of ah-ha moments. Driver of lasting organizational change. Process improver. In-house SEO expert. bio from Twitter

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David Roth

Sr. Director, Search Marketing, Yahoo

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Time 1:00pm2:15pm EST

Date Thu 4th October 2012

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