True Lies: Search Marketing Data Errors Uncovered

A session at SES Conference

  • Dr. Edel Garcia

Tuesday 20th March, 2012

8:45am to 9:00am (EST)

Information Retrieval scientist Dr. Edel Garcia joins Mike Grehan on stage to describe his latest work and the impact it will have on the online marketing industry. The Self-Weighting Model (SWM), a new weighting model for statistical analysis, exposes serious flaws in the top 2 meta analysis models. Given several x-y datasets of correlation data or any type of variability data from specific Web Analytics (eg., #clicks vs. ROI, Google ranks vs. a given on-page or off-page factor, genetic cross-breeding, signal processing, data mining, etc) analysis and forecasting from multiple datasets are now possible by weighting statistics.

What does that mean in plain English? Find out in this short, exclusive announcement. And then join Dr. Garcia personally at the Meet the Experts session to drill down for more.

About the speakers

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Dr. Edel Garcia
This person is speaking at this event.
Mike Grehan

Global VP Content, Search Engine Watch, ClickZ, SES Conference & Expo bio from Twitter

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Time 8:45am9:00am EST

Date Tue 20th March 2012

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