Business Optimization in a Digital Age

A session at SES Conference

Tuesday 20th March, 2012

9:00am to 10:00am (EST)

We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there's Social and Email and Display and Video and... so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).

About the speaker

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Avinash Kaushik

Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing Evangelist, Google | Co-Founder, Market Motive bio from Twitter

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Time 9:00am10:00am EST

Date Tue 20th March 2012

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Books by speaker

  • Web Analytics 2.0
  • Web Analytics: An Hour a Day

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