Paid Search Competitive Analysis

A session at SES Conference

Tuesday 20th March, 2012

11:00am to 12:00pm (EST)

An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer, and customers to seek. In this session, we'll take a close look at what tricks you can use with search engines to analyze your competitors' game and also what free and premium tools are available to deep dive into their strategy. After attending this session, you'll have the skills to easily discover:

What keywords your competitor is targeting
How much your competitor is spending on ads
What opportunities your competitor is missing

About the speakers

This person is speaking at this event.
Andrew Goodman

Founder, Page Zero Media. Agency for SEM & other effective audience targeting. Blog: Traffick.com. Recently quit t-shirt of the month club. G+: agoodman@gmail bio from Twitter

This person is speaking at this event.
Matt Van Wagner
This person is speaking at this event.
Stephanie Bailey
This person is speaking at this event.
Suren Ter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 11:00am12:00pm EST

Date Tue 20th March 2012

Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session