Crossing the Digital Divide: The Leap from Search to Display

A session at SES Conference

Tuesday 20th March, 2012

11:00am to 12:00pm (EST)

Many advertisers who embrace the highly measurable, highly efficient world of search engine marketing remain on the sidelines in display. Historically, display advertising has lacked the targeted pricing, placement, and ROI of search. The advent of new display optimization technologies and next-generation ad exchanges, however, is offering a radically fresh take on an outdated media model. In this session you will hear:

An Introduction to DSPs and ad exchanges
An overview of the new display optimization technologies
Sage advice for experienced search advertisers who want to take a first foray into exchange-traded display

About the speakers

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Dax Hamman

Chief Revenue Officer, Chango

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Frost Prioleau
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Steven Golus

DataXu, Google, DoubleClick, x+1, Juno, JWT bio from Twitter

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Julie MaGill

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Time 11:00am12:00pm EST

Date Tue 20th March 2012

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