The Psychology of Social Commerce (Do Not Be Afraid!)

A session at SES Conference

Tuesday 20th March, 2012

1:15pm to 2:15pm (EST)

To market effectively in today's social commerce world, you must understand how your potential customers are behaving online. How well do they see and understand your product information? Just how important are those online product reviews? How do social rules and subconscious needs figure into the mix? How do the buying habits of family and friends influence potential buyers? What explains the popularity of the discount member sites? How do you overcome the repeat "trusted brand" purchase? How do you capitalize on the consumer trend of sharing good deals within the community? It sounds like a lot to cover but in this jam-packed session you will have all of this demystified for you by our esteemed panel of social commerce experts!

About the speakers

This person is speaking at this event.
Chad Childress

I love meaningful marketing and get to do what I love at Crown Partners, a performance driven digital marketing agency. SEO PPC DIGITAL INTERNET SOCIAL MOBILE bio from Twitter

This person is speaking at this event.
Mike Mothner

CEO of search marketing firm @Wpromote bio from Twitter

This person is speaking at this event.

SVP Marketing @Performics. Old school kickn in new school of digital marketing. Walking change agent. Likes kitten memes. bio from Twitter

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Time 1:15pm2:15pm EST

Date Tue 20th March 2012

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