Tablet Display Advertising: Challenges and Opportunities

A session at SES Conference

  • Paul Cushman

Tuesday 20th March, 2012

1:15pm to 2:15pm (EST)

With the launch of the iPad 2 and a suite of Android tablets, it is safe to say that tablet display advertising offers marketers a very unique and totally new medium of mobile engagement with consumers. Given the rapid growth in the use of tablets, advertisers would be wise to incorporate tablet advertising into their marketing plans. But tablet advertising is not without its challenges. What is the best way to deal with these new advertising platforms and networks in this post-PC medium? In this session we will address solutions to this and other challenges in this new and burgeoning marketplace.

About the speakers

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Paul Cushman
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Actionable Marketer shares practical advice on social media, marketing & life. Also, profesor, journalist & speaker. bio from Twitter

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Time 1:15pm2:15pm EST

Date Tue 20th March 2012

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