The Basics of SEO

A session at SES Conference

Tuesday 20th March, 2012

1:15pm to 2:15pm (EST)

Search has one of the lowest customer acquisition rates, simply because it is a "pull" medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. This SEO overview, in clear non-technical language, will help you understand:

What the search engines are looking for
How the principle of building your site for your customers will also please the search engines
The latest optimization trends
The best practices necessary to make an immediate impact on your internet presence and website profitability

About the speaker

This person is speaking at this event.
Matthew Bailey

SES Advisory Board; President, Site Logic Marketing

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Time 1:15pm2:15pm EST

Date Tue 20th March 2012

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Books by speaker

  • Internet Marketing: An Hour a Day

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