Tuesday 20th March, 2012
2:45pm to 3:45pm
While search captures 4% of users' total time spent, according to Nielsen, the other 96% is spent actively consuming content across the web presents a huge opportunity for performance marketers in display.
Search campaigns excel at delivering conversions and have a set of attributes that deliver exceptional advertising returns. Why not for display too? The emergence of real time bidding (RTB) is a catalyst for massive growth and performance in display as it brings impression level, data driven targeting and clear success metrics for advertising experiences. As a result, phenomenal opportunities await for search advertisers and agencies to grow their footprint and returns.
Richard Kosinski, Quantcast's SVP Sales, will illuminate the opportunity available to savvy, results-centric search marketers in a bright new world of display.
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