Tuesday 20th March, 2012
2:45pm to 3:45pm
Don't be frustrated by the overwhelming world of social media marketing! You don't have to be a Fortune 500 company to be social media relevant. Getting your company or organization started with social media doesn't have to be a pricey proposition. There is a wealth of great free to low-cost tools and strategies that can have you up and running in no time. By leveraging these great resources, you can use social media to drive new business, create awareness, and become engaged with your target audience. You'll learn how to:
Take advantage of great free and low-cost tools that cover managing conversations, measuring reach and engagement, and developing/publishing great content.
Leverage lesser-known social media channels to increase exposure and reach.
Create great social media friendly content to build trust and authority inexpensively.
Exec. Director of Search & Social Media at ABC News ... loves reading, walking, movies, musicals. Opinions my own ... bio from Twitter
Director, Search & Media @RosettaMktg. Mom. Speaker. Foodie. Love family, work, food, wine and a dirty martini in that order. (Opinions are my own) bio from Twitter
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