Protecting High-Value Branded Search Terms

A session at SES Conference

  • Richard Brown
  • Caroline Rolfe

Tuesday 20th March, 2012

2:45pm to 3:45pm (EST)

Online marketing executives from two successful ecommerce companies will present case studies about going on the offensive to identify and stop illegal use of their companies' brand search terms. These marketers ferreted out counterfeiters and in some cases, affiliates who siphoned off traffic from PPC campaigns. In this session you will learn:

How to reduce your PPC campaign cost by up to 40%
How to increase new customer traffic
How to eliminate hundreds of illegal competitors

About the speakers

This person is speaking at this event.
Richard Brown
This person is speaking at this event.
Caroline Rolfe
This person is speaking at this event.
Alex Irvin

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Time 2:45pm3:45pm EST

Date Tue 20th March 2012

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