A Beginner's Guide to Paid Search

A session at SES Conference

Tuesday 20th March, 2012

2:45pm to 3:45pm (EST)

Paid search advertising provides visibility in search engines at a cost-per-click. Every major search engine offers a paid placement program. This introductory session will teach you how to kick-start a successful paid search advertising program and will focus on the critical components of paid search including tips for:

Ad Copy
Optimizations to achieve the best results

About the speaker

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Lisa Raehsler

Search engine marketing PPC geek, founder of Big Click Co. Speaker at: SES, SMX, OMS, MIMA. Columnist at ClickZ, Co-founder MnSEM. Contact me to talk Search! bio from Twitter

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Time 2:45pm3:45pm EST

Date Tue 20th March 2012

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