Audience Choice Winner: Housekeeping for SEM

A session at SES Conference

Tuesday 20th March, 2012

4:00pm to 5:00pm (EST)

This session, originated by our Audience Choice contest winner, will explore the logistics of tracking and organizing your SEO and PPC accounts. Some things should be done daily, some weekly and others only periodically. But how do you know which is which? This well organized team of experts will show you the way and will arm you with a full array of systems, processes and best practices for keeping your SEM house in order including:

When and how often to pull ranking reports
The best way to organize ad groups
How often ad copy should be tested
When search term reports should be pulled
The correct amount of time to devote to link building

About the speakers

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Jamie Smith

Engine Ready CEO bio from Twitter

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Kathy Fealy

Search Engine Strategist and Certified Usability Analyst; Speaker on SEO, Usability and strategy. bio from Twitter

This person is speaking at this event.
Matthew Bailey

SES Advisory Board; President, Site Logic Marketing

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Time 4:00pm5:00pm EST

Date Tue 20th March 2012

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Books by speaker

  • Internet Marketing: An Hour a Day

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