Advanced Paid Search Tactics

A session at SES Conference

Tuesday 20th March, 2012

4:00pm to 5:00pm (EST)

Your campaigns are performing OK. How do you take them to the next level? Advanced PPC tactics can actually be more fun than basic ones, because you get to activate both left- and right-brain power, tapping into your own unique aptitudes as well as your customers' deepest desires. This session will cover:

Campaign expansion techniques
Advanced ad testing
Advanced auction theory
The proper use of relevant analytics reports
Ideas for bid rules and campaign automation
Techniques for acting on seemingly inconclusive data

About the speakers

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Marin Software

Founded in 2006, Marin Software is a SaaS company that provides an enterprise-class paid search marketing application for advertisers and agencies. bio from Twitter

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Mike Mothner

CEO of search marketing firm @Wpromote bio from Twitter

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Matt Van Wagner

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Time 4:00pm5:00pm EST

Date Tue 20th March 2012

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