Introduction to Analytics

A session at SES Conference

Tuesday 20th March, 2012

4:00pm to 5:00pm (EST)

You've researched your keywords, optimized your site and created your campaigns. But did it work? Measuring and analyzing your site visitors and how they consume your content is the next step. Analytics is more than just page views and visitors. This introductory session will cover:

How to decipher common Web metrics and apply them to your business objectives
How to properly track campaign performance, regardless of medium
How to set goals and measure conversions in terms of dollars and sense!

About the speaker

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Thom Craver

Web and Database Specialist, Saunders College (RIT)

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Time 4:00pm5:00pm EST

Date Tue 20th March 2012

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