Add an eventDriving Mobile Traffic: SEO & PPC
A session at SES New York 2012
In 2012, about 85% of mobile devices will be web-enabled. Google mobile query volume is up 400%, and 9 in 10 mobile searchers take action as a result of a smartphone search. Are you prepared? Jumpstart your mobile presence with these fundamentals for presenting content that's both SEO- and mobile-friendly. Not fully ready for a mobile site? Learn inexpensive and easy options to get started the right way. From desktop and mobile to tablets, smartphones and feature phones, we'll dive into key mobile differences for SEO and PPC and the strategies to drive and convert more mobile traffic.
Topics covered will include:
Mobile SEO differences by device (tablet, smartphone, feature phone)
Mobile web design for SEO (subdomains, different domains, CSS)
Foursquare Explore - Geosocial SEO
Mobile search ads for smartphones and tablets
Mobile site abandonment / conversion saves
Local Paid Inclusion (LPI) - Google Places
Mobile landing page optimization
About the speakers
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