Search Marketing & Social Media for Regulated Industries

A session at SES Conference

Wednesday 21st March, 2012

9:45am to 10:45am (EST)

With the rise of social media and the ongoing importance of Search Marketing, regulated industries such as Healthcare/Pharmaceutical, Financial Services, and B2B, B2G have had to work "double time" to develop and launch campaigns, while staying within rigid guidelines and educating key stakeholders. Executives, directors, regulated organizations, agencies, and vendors will all benefit from this overview. Topics of discussion for this panel will include:

Strategizing by using competitive and benchmark analysis
Establishing goals
Overseeing campaigns

About the speakers

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Tom Chernaik
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Chris Boggs

Interactive marketing expert, President of SEMPO, father, fantasy sports fanatic. Redskins, Caps, Dodgers and Lakers fan. bio from Twitter

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Chief Digital Guy

Digital Strategist, Group Chief Digital Officer, President, MIT PhD (Materials Science) and McKinsey Alum, New Yorker from Dallas bio from Twitter

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Sheri Fitzgerald

Proud mom of twin girls, owner of Vasari Handbags and passionate marketer at Johnson & Johnson. bio from Twitter

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Time 9:45am10:45am EST

Date Wed 21st March 2012

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