Wednesday 21st March, 2012
11:15am to 12:15pm
Landing pages have become an important part of the marketer's toolbox. To create effective landing pages, you should understand the anatomy of a landing page and make it a part of your landing page and optimization framework. Bryan Eisenberg, who has optimized thousands of landing pages over the years, will reveal a simple framework for understanding the ten key elements of a landing page and where and how you can use landing pages effectively and efficiently. You'll also learn his three-step formula for making each of your key landing page elements perform the way it should.
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