Wednesday 21st March, 2012
11:15am to 12:15pm
For some time, paid search campaign managers have been told to treat search campaigns and "contextual" ads, often managed through the same platform, as distinct targeting methods. But with the explosion of ad types such as search retargeting and Yahoo's SmartAds, as well as new tactics for managing and bidding on placements, it's getting harder to justify keeping them in different buckets. This session aims to bring marketers up to speed on the state of the art. Also covered: what tools or skill sets are needed to manage and report on results from multiple search engines and even Facebook? How should marketers prioritize efforts?
SVP of Search & Affiliate Marketing for Citibank, NA. Part-time Professor of Digital Marketing at Baruch College. bio from Twitter
Search engine marketing PPC geek, founder of Big Click Co. Speaker at: SES, SMX, OMS, MIMA. Columnist at ClickZ, Co-founder MnSEM. Contact me to talk Search! bio from Twitter
VP of Marketing / Managing Partner of BlueGlass Interactive, Inc. bio from Twitter
CEO of Internet Marketing advertising firm, Fang Digital Marketing; Entrepreneur, Public Speaker, Author, and Inventor.
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