Why Doesn't Anyone Care about the Creative Anymore?

A session at SES Conference

Wednesday 21st March, 2012

11:15am to 12:15pm (EST)

In this new world of exchange traded media, where impressions are cheap and context is forgotten, the execution of the creative messages has evolved from the central role ento just another data point to be optimized. The panel will debate the role that creative plays today, looking at both sides of the argument. Is campaign success dependent on a thousand versions of a banner, each optimized to the single pixel, or is the overall message still the key to success?

About the speakers

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Dax Hamman

Chief Revenue Officer, Chango

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Jon Aizen

Founder at Dapper, founder of Live Music Archive, evangelist, changing online advertising at Yahoo! bio from Twitter

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Sarah Lockwood

VP, Creative, Booyah Advertising

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Time 11:15am12:15pm EST

Date Wed 21st March 2012

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