Wednesday 21st March, 2012
11:15am to 12:15pm
In this new world of exchange traded media, where impressions are cheap and context is forgotten, the execution of the creative messages has evolved from the central role ento just another data point to be optimized. The panel will debate the role that creative plays today, looking at both sides of the argument. Is campaign success dependent on a thousand versions of a banner, each optimized to the single pixel, or is the overall message still the key to success?
Founder at Dapper, founder of Live Music Archive, evangelist, changing online advertising at Yahoo! bio from Twitter
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