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Legal Considerations for Search & Social in Regulated Industries

A session at SES Conference

Wednesday 21st March, 2012

11:15am to 12:15pm (EST)

Since FDA letters to pharmaceutical companies began arriving in 2009, and with constantly increasing scrutiny towards online marketing, many regulated industries have been forced to look for ways to modify their legal terms for marketing and partnering with agencies and other 3rd party vendors. This session will address the following:

Legal rules for regulated industries such as Healthcare/Pharmaceutical, Financial Services, and B2B, B2G
Interpretations and discussion around how Internet Marketing laws are incorporated into campaign planning and execution
Can a pharmaceutical company comfortably solicit inbound links in support of SEO?
Should Financial Services companies be limited from using terms such as "best rates?

About the speakers

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Jud Soderborg
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Jamie Peck
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Aaron Messing

information privacy/corporate lawyer, CIPP and (benevolent) dictator in training. I tweet about #privacy issues and life's vagaries bio from Twitter

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Thomas Catan

WSJ reporter covering antitrust, Justice Department and other Washington/business/legal stuff. bio from Twitter

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Chris Boggs

Interactive marketing expert, President of SEMPO, father, fantasy sports fanatic. Redskins, Caps, Dodgers and Lakers fan. bio from Twitter

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When

Time 11:15am12:15pm EST

Date Wed 21st March 2012

Short URL

lanyrd.com/sqhpf

Official event site

www.SESNewYork.com

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