Offline to Online: Coordinating Agencies, Aligning Campaigns

A session at SES Conference

Wednesday 21st March, 2012

2:30pm to 3:30pm (EST)

In this session a digital marketer will co-present with a traditional agency partner in explaining the best practices of how a traditional and digital media agency can partner to the ultimate benefit of the client. This presentation will showcase the sensitivities that each side must address when "reaching across the aisle" and will help with avoiding the politicking and counter-positioning that often mars a broad cross channel engagement. Using real client data the speakers will also show how a truly holistic approach to advertising yields exponential benefits to both the agencies involved and the clients' bottom line. By the end of the session you will be able to:

Understand the best practices that make up a traditional/digital partnership.
Identify the shared learnings and aggregate success metrics to tell that the partnership is working.
Learn how to avoid budget jockeying and political shenanigans.
Determine what makes for a solid traditional/digital partner.

About the speakers

This person is speaking at this event.
Mark Schwartz

My knowledge is ashtray depth - fairly wide, but not really deep. bio from Twitter

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Kevin Lee

Didit CEO, Founder We-Care.com (passive micro-donations for causes) parallel entrepreneur, author, philanthropy, Fire Island, Manhattan bio from Twitter

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Scott Daly

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Time 2:30pm3:30pm EST

Date Wed 21st March 2012

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