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Ads in a Quality Score World Ads in a Quality Score World

A session at SES Conference

Wednesday 21st March, 2012

4:00pm to 5:00pm (EST)

More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.

About the speakers

This person is speaking at this event.
Joe Kerschbaum

Vice President of Clix Marketing. Co-author of PPC: An Hour a Day from Wiley/Sybex. SEM columnist in SEW, Website Mag, adCenter Blog. bio from Twitter

This person is speaking at this event.
Noran El-Shinnawy

Day job: Director of Marketing @BoostCTR, associate instructor @MarketMotive, speaker & blogger (#PPC, #CRO). Real job: shark activist, gym bunny, beach bum. bio from Twitter

This person is speaking at this event.
Kevin Lee

Didit CEO, Founder We-Care.com (passive micro-donations for causes) parallel entrepreneur, author, philanthropy, Fire Island, Manhattan bio from Twitter

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When

Time 4:00pm5:00pm EST

Date Wed 21st March 2012

Short URL

lanyrd.com/sqhpr

Official event site

www.SESNewYork.com

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