Wednesday 21st March, 2012
4:00pm to 5:00pm
More and more, ranking well in paid search listings is less and less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
Vice President of Clix Marketing. Co-author of PPC: An Hour a Day from Wiley/Sybex. SEM columnist in SEW, Website Mag, adCenter Blog. bio from Twitter
Day job: Director of Marketing @BoostCTR, associate instructor @MarketMotive, speaker & blogger (#PPC, #CRO). Real job: shark activist, gym bunny, beach bum. bio from Twitter
Didit CEO, Founder We-Care.com (passive micro-donations for causes) parallel entrepreneur, author, philanthropy, Fire Island, Manhattan bio from Twitter
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