Social Media Optimization That Won't Break the Bank

A session at SES Conference

Don't be frustrated by the overwhelming world of social media marketing. You don't have to be a Fortune 500 company to be social media relevant, and getting your company or organization started with social media doesn't have to be a pricey proposition. There is a wealth of great free to low-cost tools and strategies that can have you up and running in no time. By leveraging these great resources, you can use social media to drive new business, create awareness, and become engaged with your target audience. In this session, you'll learn how to:

Take advantage of great free and low-cost tools that cover managing conversations, measuring reach and engagement, and developing/publishing great content.
Leverage lesser-known social media channels to increase exposure and reach.
Create great social media friendly content to build trust and authority inexpensively.
Jennifer Evans Cario, President, SugarSpun Marketing
Lisa Buyer, President & CEO, The Buyer Group
Kevin Scholl, Social Media Manager, Red Roof Inn

About the speaker

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Lisa Buyer

#PR Pro mixed with social media, branding + SEO.

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Date Tue 14th August 2012

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