Our daily lives are peppered with annoyance - someone, somewhere was responsible for designing that annoyance and sending off into the world to thrive and vex. It seems preposterous that so many products and services exist that clearly fail to accomplish their core function. This is either due to a surplus of arrogance or perhaps confidence.
As designers we have a responsibility to our clients and their users to be diligent and accurate in our work. We’re all guilty of delivering less than perfect output now and again; whether that’s due to time or budgetary constraints.
So what can be done to combat this industry-wide affliction and why should we care?
UX Design Director at Albion London
Jonty is the UX Design Director at Albion London, a creative agency for clients who want to develop businesses, brands and communications. Albion’s aim is to banish annoyance from advertising and generate communications that people actually enjoy and want to talk about.When not engaged in arm-crossing and beard stroking, Jonty enjoys showing his clients what happens when they listen to their users. He often talks publically about it, too.
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