1 Wallet, or 100? Near Future of Wallets, Apps & Customer Relationships

A session at Social Mobile Payments: Americas

Wednesday 7th November, 2012

10:30am to 11:00am (EST)

Fragmentation of user experience is one of the biggest challenges facing the adoption of mobile wallets. Between merchant wallets; Isis and Everything Everywhere; Paypal; Google; Microsoft; and any number of credit-card companies, which wallet do consumers use when they go to the store? And do they need to have 20 different merchant apps on their mobile device just to go shopping?

Layer on top of all of this the need to make the customer experience more compelling and more convenient than simply handing over a plastic credit card, and you can see how mainstream consumers may struggle with adoption of mobile wallets.

This session will cover how to enhance the relationship between merchants and end users when using a mobile-wallet service by leveraging the just-in-time power of mobile and big data to create high-touch relationships at a low cost.

About the speaker

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Barbara Ballard

VP Customer Experience & Marketing, C-Sam

Next session in Grand Ballroom

11am Paving the Road To Mobile Commerce From The Cloud by Robert D. Martin Ph.D

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Time 10:30am11:00am EST

Date Wed 7th November 2012


Grand Ballroom, Miami Marriott Biscayne Bay

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Books by speaker

  • Designing the Mobile User Experience

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