Wednesday 7th November, 2012
10:30am to 11:00am
Fragmentation of user experience is one of the biggest challenges facing the adoption of mobile wallets. Between merchant wallets; Isis and Everything Everywhere; Paypal; Google; Microsoft; and any number of credit-card companies, which wallet do consumers use when they go to the store? And do they need to have 20 different merchant apps on their mobile device just to go shopping?
Layer on top of all of this the need to make the customer experience more compelling and more convenient than simply handing over a plastic credit card, and you can see how mainstream consumers may struggle with adoption of mobile wallets.
This session will cover how to enhance the relationship between merchants and end users when using a mobile-wallet service by leveraging the just-in-time power of mobile and big data to create high-touch relationships at a low cost.
11am Paving the Road To Mobile Commerce From The Cloud by Robert D. Martin Ph.D
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