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Social Mobile Payments Conference & Exhibition schedule

Tuesday 10th April 2012

  • Welcome Reception, Aruba & Bahamas | Caribbean Ballrooms

    by Bruce Burke

    This is a brief welcome reception for all the speakers and panelists as well as the delegates the evening before the event begins. Dinner will most likely follow for those who care to attend. We encourage everyone to attend this event and start networking before the sessions begin.

    At 6:00pm to 7:00pm, Tuesday 10th April

    Coverage video

Wednesday 11th April 2012

  • Registration, Continental Breakfast & Exhibits

    A continental breakfast is served, registration, and review exhibitors offerings.

    At 7:30am to 8:00am, Wednesday 11th April

    Coverage video

  • Welcome Message, Opening Remarks, Introduction of Chairperson For Day's Activities

    by Sheila Collins

    Welcoming message from Bruce Burke, Gulf Bay Consulting & introduction of Sheila Collins, Chairperson for the day's activities

    At 8:00am to 8:05am, Wednesday 11th April

  • Social, Mobile & Payments - Show Me the Revenue!

    by David Schropfer

    At 8:05am to 8:30am, Wednesday 11th April

    Coverage link

  • What’s a Bank’s role in Social Mobile Commerce?

    by Rich Clow

    The summary answer—serving and innovating with our clients.

    • Major trends and Citi’s commitment to the mobile space as a payments steward (eg uncompromising security and assurance)
    • Define our consumer insights and related market launches in the context of our drive towards digital leadership—mobile check deposit, mobile bill pay, PopMoney P2P, Google Wallet, iPad, Kindle, PFM and how we’re using Social Channels to engage customers for feedback
    • Identify key points of friction/tension in the ecosystem
    • Define where we see the convergence for social, mobile, payments over the next 2 years

    At 8:30am to 9:00am, Wednesday 11th April

    Coverage video

  • PayPal: Here & Now!

    by Nick Macilveen

    Commerce is changing rapidly. PayPal is re-imagining money.

    PayPal expects to process $7 billion in mobile payments in 2012—up from $4 billion in 2011. Learn how PayPal is offering a comprehensive range of mobile products that help consumers do shop and pay anytime, anywhere and any way.

    Nick MacIlveen, PayPal’s Director of Carrier Partnerships will explore various PayPal initiatives worldwide. From carrier billing for digital goods and social networking payments to mobile transactions, hear several case studies of in-market programs as well as what’s next from the world’s payment innovator, PayPal.

    At 9:00am to 9:30am, Wednesday 11th April

    Coverage video

  • Combating Fraud with Secure Virtual Credit Card Numbers

    by CSI globalVCard

    Combating fraud with secure virtual credit card numbers via the globalVCard mobile app.

    With the explosion of mobile payment options, security becomes increasingly more important. By making a purchase with your credit card, you're trusting: the vendor, the vendors employees & the vendors security. Why take that risk? As evident by the statistics, fraud is on the rise.

    The globalVCard mobile application provides an invaluable tool for creating single or multi-use controlled virtual credit card numbers. That means that even if the vendors security is compromised, you're safe because you've generated a card number authorized only for the amount of your purchase, only for a single use and only for a specific merchant type.

    In a time where it's becoming easier and faster to pay, it's crucial that security become as important.

    At 9:30am to 10:00am, Wednesday 11th April

    Coverage link video

  • The Mobile Commerce Tipping Point is Here: Where Are You?

    by Karen Webster

    A tipping point is like a stampede of wild horses – once it hits, you better get out of the way or become part of it.
    The tipping point for mobile commerce has arrived and it had nothing to do with merchants installing new terminals or issuers distributing mobile wallets.

    It was triggered by the massive adoption of smartphones and the availability of payment-enabled apps that leverage existing merchant POS systems and are easy for consumers to download via their iPhone or Android apps store.

    But that is only part of the story. More than two-thirds of consumers in the US between 18 and 44 with incomes over $75k own them. And technology companies and entrepreneurs are seizing this perfect storm of technology, consumer spending power and access to apps to innovate the commerce experience in a way that is easy for everyone to adopt.

    This presentation will provide an overview of who’s leading the mobile commerce stampede today, and who is likely to become part of it in a big way over the next 2 to 3 years.

    At 10:30am to 11:00am, Wednesday 11th April

  • Paybefore | The Future Of Plastic Cards Forum: Role of Plastic in Mobile Commerce

    by Amir Wain, Paybefore, Sarah Owen, Loraine DeBonis, Jeff Kiedrowski and Thomas Niedbalski, Jr.

    GBC aims to advance mobile transaction technologies and applications through the Paybefore sponsored Future of Plastic Cards Forum at the Social Mobile Payments event. Bringing together industry players to discuss and debate a range of topics in a focused session. The Future of Plastic Cards Forum is a one-hour program featuring Paybefore Editor-in-Chief Loraine DeBonis, and a distinguished panel of experts who will discuss mobile processing, virtualization and loyalty/reward capabilities. The Future of Plastic Cards Forum, as an addition to the previously announced Extraordinary Experts Forum and Build, Scale & Win Forum. The Forums are sponsored by our media partners Paybefore, Mobile Payments Today and LifeWork Search.

    At 11:00am to 12:00pm, Wednesday 11th April

  • Luncheon Buffet: iPad Contest Drawing

    by Sheila Collins

    During the luncheon buffet we'll have the drawing for the winners of the iPad Registration Contest

    At 12:00pm to 1:00pm, Wednesday 11th April

  • Overview of Legal Issues with Mobile Payments

    by James Gatto

    The convergence of the social, mobile and payment industries has created incredible business growth opportunities for banking institutions, payment networks, social media companies and many start-ups - all hoping to cash in.

    While these trends present significant business opportunities, companies need to be aware of the various legal, privacy and regulatory issues that must be considered. This session will provide an overview of some of the most important legal issues and developments that need to be considered when entering this space.

    At 1:00pm to 1:30pm, Wednesday 11th April

    Coverage link

  • Free Coffee, Bad Apples & the Future of Currency

    by Jonathan Stark

    What would happen if the entire world could share a single Starbucks card?

    For a week in the summer of 2011, Jonathan's Card attracted international attention attempting to find out.

    Join Jonathan for a behind the scenes look at how it worked, what actually happened, and the long term implications of an experiment in radical sharing of physical goods using digital currency on mobile phones.

    At 1:30pm to 2:00pm, Wednesday 11th April

  • What’s Next in Mobile Financial Services & Financial Services

    by Henryk Dabrowski

    Utiba’s perspective on the evolution of mobile financial services from a basic mobile wallet and bank account services to a truly integrated and fully convergent system.

    How in the future, mobile wallet holders will be able to link a prepaid, debit or even credit card to their balance held in their mobile wallets, releasing them from the confinement of a limited network or ecosystem, commonly referred to as a “closed- loop”.

    This revolutionary integration with a card, virtual or physical, will enable users to make purchases in the global acceptance network and on the Internet, independent of the mobile phone or the card.

    At 2:00pm to 2:30pm, Wednesday 11th April

  • Digital Coupons, Link Enabled Ads Part of Mobile Payments Ecosystem

    by Tom Burgess

    In this session, seasoned interactive advertising and digital media technology executive Tom Burgess will discuss how digital coupons and link enabled ads are changing the shopping experience. Gone are the days where consumers have to clip coupons to save money; now they are able to find those coupons on-the-go, wherever they are, whether on their tablet or mobile phone. With mobile shopping hitting record highs over Black Friday and Cyber Monday, consumers are utilizing mobile payments more and more, and Burgess can speak to what this means for the industry.

    In a new partnership, Linkable Networks, Mphoria and CardStar work together to make Linkables the first card linked offer platform to go mobile and integrate itself into the mobile wallet. What is the significance of this partnership? Burgess, along with Mphoria and CardStar representatives, will not only address this question, but will also elaborate on how digital coupons and link enabled ads are changing the way consumers are shopping and finding savings – both via mobile and online.

    Burgess will also comment on the emerging trend of card linked offers, how far they have come, and the ability to break ground and deploy card linked offers into the mobile realm. Furthermore, Burgess will make his predictions about the future of the mobile wallet, and how card linked offers and digital coupons will play a vital part in the mobile ecosystem.

    At 2:30pm to 3:00pm, Wednesday 11th April

  • Bridging the Divide: Connecting Legacy Systems to Mobile Applications

    by David Luther

    With new market players, sophisticated mobile, NFC and social technologies and increasingly complex customer demands driving the need for rapid innovation, traditional payments systems can’t easily respond. New mobile and social channels demand real-time processing, split payments and personalized offers.
    This requires not only capturing financial data, but also enriching it with non-financial data specific to each transaction. Once again, many legacy payment systems can’t easily respond. Increasingly there is a divide between the old and new payments worlds. Using case studies, this presentation explores the trends creating this divide between the old and new payments worlds and reveals how banks, processors and others in the payments chain, old and new, are bridging the divide to easily and cost-effectively address their payments needs of today and tomorrow.

    At 3:00pm to 3:30pm, Wednesday 11th April

  • Mobile Payments Today | The Extraordinary Experts Forum

    by James Wester, Kolja Reiss, Conor Sen, Greg Coogan, William Ready and MobilePaymentsToday

    For 2012, the Mobile Payments Today | Extraordinary Experts Forum provides an indispensable opportunity for professionals across the mobile ecosystem to gain important and timely insights, practical knowledge and innovative solutions from the experts at the forefront of social, mobile and payments.
    Mobile Payments Today, a global information company, has become a partner in the Extraordinary Experts Forum with Editor James Wester moderating the session at the Social Mobile Payments event.

    At 4:00pm to 5:00pm, Wednesday 11th April

  • The Advent of Omni-Channel Era & Its Impact on Retail Banking & Payments

    by Philip Farah

    The retail banking industry has been talking about multi-channel for over a decade: starting with the advent of the web as an interaction channel and an alternative to branch and phone banking. The focus often consists of basics such as channel enablement, consistency of experience and differentiated channel offering as a cost containment tool.
    With the explosion of social, local, mobile and digital we have now entered the era of omni-channel. One where payments and banking are intimately embedded in customers pursuit of life and business goals and where financial services institutions have the ability to radically transform their relevance to their clients. In this discussion we will explore new payments and banking paradigms, their implications on new banking value propositions and the enabling capabilities needed to make them work.

    At 5:00pm to 5:30pm, Wednesday 11th April

    Coverage video

  • Mobile Payment Solutions: From Dream to Opportunity

    by Solon Kandel

    This presentation will touch on the rapid adoption of mobile as the new medium for payment. Both consumers and merchants are telling us what they want and how they want it.

    Mobile payment technology and service providers must seize opportunities to deliver solutions today that work in a meaningful and personal way

    At 5:30pm to 6:00pm, Wednesday 11th April

    Coverage video

  • Networking Reception, Aruba & Bahamas | Caribbean Ballrooms

    by Bruce Burke

    A brief cocktail reception to get everyone in the networking mood, followed by the Tweetup After Party

    At 6:00pm to 8:00pm, Wednesday 11th April

  • Tweetup After Party

    by Amber Osborne and Antony Francis

    The Tweetup After Party will be an informal session carried out in the lobby bar following the cocktail reception. The After Party is an opportunity to meet and and connect socially with others in the Social, Mobile & Payments ecosystem - The event is hosted by Head Of Lettuce Media with Antony Francis & Amber Osborne hosting and overseeing the activities.

    At 8:00pm to 10:00pm, Wednesday 11th April

    Coverage video

Thursday 12th April 2012

  • Welcome Message, Opening Remarks, Introduction of Chairperson For Day's Activities.

    by Phil Hendrix

    Welcoming message from Bruce Burke, Gulf Bay Consulting & introduction of To Be Announced, Chairperson for the day's activities - Philip Hendrix, Ph.D., Founder & Managing Director immr, Analyst GigaOm Pro

    At 8:00am to 8:05am, Thursday 12th April

  • Monetization in the Mobile World: The Possibilities

    by Martin Harris

    Bango will provide key insights into the payment methods and models that thousands of brands, publishers and developers are using to sell content, demonstrating which is best at turning browsers into buyers

    As more customers use mobile devices for the immediacy and ease of accessing content and services, effective monetization methods and models are more important than ever. Along with an understanding of their audience, brands, publishers and developers need to present a seamless payment experience to maximize returns from this highly captivated audience.

    Bango strongly believes that purchasing via mobile devices is the most efficient sales channel available. This is due to the immediate availability of one-click billing, including charge-to-bill payment with no requirement for registration or setup.

    The ability to charge in cents enables new micro-payment and wallet opportunities; especially valuable for in-app charging.

    Reviewing the mobile payment methods and models, Bango will offer key insights into what’s possible and what works for different products and markets.

    Bango will answer the following questions:
    •What payment methods are available for mobile-based purchasing
    •What’s working - one-time payments, in-app, subscriptions - and why
    •Emerging pricing models for music and streaming media
    •Using analytics to drive higher conversions and happier customers

    At 8:05am to 8:30am, Thursday 12th April

    Coverage video

  • Mobile Advertising: What Are The Sweet Spots For App Makers?

    by John S. Boyd

    As mobile, social and local shopping intersect, what are the sweet spots for app makers wishing to monetize this convergence? Are local check-ins a passing fad -- or the beginning of a new paradigm for shoppers? What are the implications for retailers and brands as offline and online retailers collide in in-store competition? Is there really such a thing as "social" shopping? What are the monetization opportunities and challenges for developers?

    With the ever-increasing rise of e-commerce, the use of mobile advertising within the mobile shopping experience serves as an integral asset for retailers looking to increase brand awareness and product sales. John plans to highlight established companies that have benefited from the incorporation of mobile advertising into their marketing campaigns. John serves as an expert on targeted mobile advertising, including location, shopper intent and social shopping concepts.

    At 8:30am to 9:00am, Thursday 12th April

  • Does Social Commerce Exist?

    by Bo Fishback

    Social commerce has been hugely buzzed about over the past year and Zaarly has frequently been placed in this category. But what is it and does it really matter?

    At 9:00am to 9:30am, Thursday 12th April

    Coverage video

  • Rise Of Freemium-Based Games - The Virtual Goods Model Has Finally Come To Mobile

    by Peter Dille

    With the rise of freemium-based games on iOS and Android, the virtual goods model has officially come to mobile. Smartphones and tablets represent the fastest growing segment of the $1.6 billion US virtual goods market estimated for 2012 (Inside Network), and globally virtual goods revenue generated via mobile devices is expected to reach $4.6 billion by 2016.

    Many game developers are becoming increasingly sophisticated in their use of in-app payments and how they manage their virtual economies, enabling them to generate revenues for their free-to-play games that are as much as three to twenty-five times higher than their paid games. What are the best practices contributing to their success, and how can other mobile developers leverage their secrets to boost their own ARPUs? In this session, Tapjoy's Peter Dille will deliver insight on how developers of free-to-play mobile games can leverage best practice to deepen engagement, increase conversions and boost their overall revenue.

    Audience Take Aways:
    •How to merchandise your virtual goods like most successful retailers
    •How and when to market your virtual goods and to which user groups
    •Which types of virtual items are the most popular and which ones produce the highest yield
    •How to optimize your payment methods for increased revenue

    At 9:30am to 10:00am, Thursday 12th April

    Coverage video

  • Networking and Refreshment Break / Exhibits

    A brief break to refresh and rejuvenate - visit the exhibitors and network with other delegates

    At 10:00am to 10:30am, Thursday 12th April

  • Active Posters – The Other NFC Business Case

    by Jeffrey Fraser

    Mobile payments are coming quickly and taking on various forms. The upshot for consumers and retailers is still not completely clear. What is clear are the existing problems currently facing retailers, problems that Smart Posters can and will solve today.

    Smart posters usher in a new era of interactivity for retailers. They are a complementary service, not a competitive service which can be used alongside Smartphone apps and other channels.

    Smart posters are revolutionizing customer interaction with brands by allowing for a more interactive experience. Ultimately Smart Posters will maximize interaction between consumers, merchant and brands, and along with mobile wallet solutions can facilitate seamless retail payment solutions.

    At 10:30am to 11:00am, Thursday 12th April

    Coverage video

  • LifeWork Search | Build, Scale & Win Forum: Human Capital in Social, Mobile & Payments

    by John Krewson, Larry Lebofsky, Larry Weissbach, Ian O'Brien and Duane Tough

    LifeWork Search examines the human capital issues within the social, mobile and payments ecosystem. This track addresses both established companies and contenders who are targeting these burgeoning markets, providing invaluable insight on how to create powerful organizations in this flourishing landscape.

    LifeWork Search Vice President Larry Lebofsky will moderate this forum of industry players through topics such as balanced and focused team-building, scaling from start-up to market leadership, and how to win as a team.

    The Build, Scale and Win Forum in addition to the previously announced Extraordinary Experts Forum and the Future of Plastic Cards Forum. The Forums are sponsored by Mobile Payments Today, Paybefore and LifeWork Search.

    At 11:00am to 12:00pm, Thursday 12th April

    Coverage video

  • Luncheon Buffet |Special Presentation: To Be Announced

    by Brett King

    At 12:00pm to 1:00pm, Thursday 12th April

    Coverage video

  • Reinventing Retail: Mashup of Mobile, Social & Local Has Created the Perfect Storm for Brands & Retailers

    by Michael King

    The mashup of mobile, social and local technologies have created the “perfect storm” for brands and retailers to influence and instigate purchasing. Advertisers can now target and engage mobile consumers based on location, purchasing history, demographics, etc., to enter new stores, try new products, share deals with friends, and buy goods and services via their mobile devices.

    Mike King will showcase how businesses can fully leverage today’s mobile capabilities to capture sales through loyalty programs, geo-targeted promotions and mobile payments. Examples will be given, including location-based text alerts, brand-retailer cross-promotions based on physical “check-ins,” viral mobile coupons based on geo-social behaviors and more.

    Mike will also discuss how businesses can rein in the massive amount of available data to create useable, actionable campaigns that produce real results, as well identify which capabilities developers are requesting for the next generation of mobile commerce apps.

    At 1:00pm to 1:30pm, Thursday 12th April

    Coverage link

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