Wednesday 11th April, 2012
2:30pm to 3:00pm
In this session, seasoned interactive advertising and digital media technology executive Tom Burgess will discuss how digital coupons and link enabled ads are changing the shopping experience. Gone are the days where consumers have to clip coupons to save money; now they are able to find those coupons on-the-go, wherever they are, whether on their tablet or mobile phone. With mobile shopping hitting record highs over Black Friday and Cyber Monday, consumers are utilizing mobile payments more and more, and Burgess can speak to what this means for the industry.
In a new partnership, Linkable Networks, Mphoria and CardStar work together to make Linkables the first card linked offer platform to go mobile and integrate itself into the mobile wallet. What is the significance of this partnership? Burgess, along with Mphoria and CardStar representatives, will not only address this question, but will also elaborate on how digital coupons and link enabled ads are changing the way consumers are shopping and finding savings – both via mobile and online.
Burgess will also comment on the emerging trend of card linked offers, how far they have come, and the ability to break ground and deploy card linked offers into the mobile realm. Furthermore, Burgess will make his predictions about the future of the mobile wallet, and how card linked offers and digital coupons will play a vital part in the mobile ecosystem.
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