Thursday 12th April, 2012
8:30am to 9:00am
As mobile, social and local shopping intersect, what are the sweet spots for app makers wishing to monetize this convergence? Are local check-ins a passing fad -- or the beginning of a new paradigm for shoppers? What are the implications for retailers and brands as offline and online retailers collide in in-store competition? Is there really such a thing as "social" shopping? What are the monetization opportunities and challenges for developers?
With the ever-increasing rise of e-commerce, the use of mobile advertising within the mobile shopping experience serves as an integral asset for retailers looking to increase brand awareness and product sales. John plans to highlight established companies that have benefited from the incorporation of mobile advertising into their marketing campaigns. John serves as an expert on targeted mobile advertising, including location, shopper intent and social shopping concepts.
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