Thursday 12th April, 2012
9:30am to 10:00am
With the rise of freemium-based games on iOS and Android, the virtual goods model has officially come to mobile. Smartphones and tablets represent the fastest growing segment of the $1.6 billion US virtual goods market estimated for 2012 (Inside Network), and globally virtual goods revenue generated via mobile devices is expected to reach $4.6 billion by 2016.
Many game developers are becoming increasingly sophisticated in their use of in-app payments and how they manage their virtual economies, enabling them to generate revenues for their free-to-play games that are as much as three to twenty-five times higher than their paid games. What are the best practices contributing to their success, and how can other mobile developers leverage their secrets to boost their own ARPUs? In this session, Tapjoy's Peter Dille will deliver insight on how developers of free-to-play mobile games can leverage best practice to deepen engagement, increase conversions and boost their overall revenue.
Audience Take Aways:
•How to merchandise your virtual goods like most successful retailers
•How and when to market your virtual goods and to which user groups
•Which types of virtual items are the most popular and which ones produce the highest yield
•How to optimize your payment methods for increased revenue
Chief Marketing Officer, Tapjoy
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