Thursday 12th April, 2012
1:00pm to 1:30pm
The mashup of mobile, social and local technologies have created the “perfect storm” for brands and retailers to influence and instigate purchasing. Advertisers can now target and engage mobile consumers based on location, purchasing history, demographics, etc., to enter new stores, try new products, share deals with friends, and buy goods and services via their mobile devices.
Mike King will showcase how businesses can fully leverage today’s mobile capabilities to capture sales through loyalty programs, geo-targeted promotions and mobile payments. Examples will be given, including location-based text alerts, brand-retailer cross-promotions based on physical “check-ins,” viral mobile coupons based on geo-social behaviors and more.
Mike will also discuss how businesses can rein in the massive amount of available data to create useable, actionable campaigns that produce real results, as well identify which capabilities developers are requesting for the next generation of mobile commerce apps.
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