Wednesday 11th April, 2012
10:30am to 11:00am
A tipping point is like a stampede of wild horses – once it hits, you better get out of the way or become part of it.
The tipping point for mobile commerce has arrived and it had nothing to do with merchants installing new terminals or issuers distributing mobile wallets.
It was triggered by the massive adoption of smartphones and the availability of payment-enabled apps that leverage existing merchant POS systems and are easy for consumers to download via their iPhone or Android apps store.
But that is only part of the story. More than two-thirds of consumers in the US between 18 and 44 with incomes over $75k own them. And technology companies and entrepreneurs are seizing this perfect storm of technology, consumer spending power and access to apps to innovate the commerce experience in a way that is easy for everyone to adopt.
This presentation will provide an overview of who’s leading the mobile commerce stampede today, and who is likely to become part of it in a big way over the next 2 to 3 years.
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