Thursday 12th April, 2012
8:05am to 8:30am
Bango will provide key insights into the payment methods and models that thousands of brands, publishers and developers are using to sell content, demonstrating which is best at turning browsers into buyers
As more customers use mobile devices for the immediacy and ease of accessing content and services, effective monetization methods and models are more important than ever. Along with an understanding of their audience, brands, publishers and developers need to present a seamless payment experience to maximize returns from this highly captivated audience.
Bango strongly believes that purchasing via mobile devices is the most efficient sales channel available. This is due to the immediate availability of one-click billing, including charge-to-bill payment with no requirement for registration or setup.
The ability to charge in cents enables new micro-payment and wallet opportunities; especially valuable for in-app charging.
Reviewing the mobile payment methods and models, Bango will offer key insights into what’s possible and what works for different products and markets.
Bango will answer the following questions:
•What payment methods are available for mobile-based purchasing
•What’s working - one-time payments, in-app, subscriptions - and why
•Emerging pricing models for music and streaming media
•Using analytics to drive higher conversions and happier customers
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