How Is App Monetization Different From What We Learned From the Web?

A session at Social Mobile Payments Conference & Exhibition

Thursday 12th April, 2012

5:00pm to 5:30pm (EST)

Martin has seen many casual and social game developers move to mobile, but since the economics on mobile and web are very different not all of them have been successful.

While helping different tier 1 app developers to find their monetization strategy on mobile, he has learned how buying behavior is different on mobile and varies between platforms. Martin is happy to discuss what works & what doesn't and share all the other pointers.

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Martin Koppel

Chief Revenue Officer, Fortumo

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Time 5:00pm5:30pm EST

Date Thu 12th April 2012

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