Taking a Local Event Global

A session at Social Media Strategies Summit San Francisco 2012

Tuesday 25th September, 2012

9:30am to 10:15am (PST)

An inside look at how USA Swimming used the U.S. Olympic Trials and the Aqua Zone fan experience to take a local event and make it global through interactive experiences and social media campaigns, and still drive sponsor ROI in the process. Take a look at how USA Swimming brought together 30 industry & corporate partners on one interactive event platform to create the ultimate fan experience.

About the speaker

This person is speaking at this event.
Matt Farrell

CMO at USA Swimming. Tweets are 90% Olympic sports biz, 10% personal and 0% about delayed flights. bio from Twitter

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Time 9:30am10:15am PST

Date Tue 25th September 2012

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