Tuesday 25th September, 2012
9:30am to 10:15am
An inside look at how USA Swimming used the U.S. Olympic Trials and the Aqua Zone fan experience to take a local event and make it global through interactive experiences and social media campaigns, and still drive sponsor ROI in the process. Take a look at how USA Swimming brought together 30 industry & corporate partners on one interactive event platform to create the ultimate fan experience.
CMO at USA Swimming. Tweets are 90% Olympic sports biz, 10% personal and 0% about delayed flights. bio from Twitter
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