Measuring & Reporting on Social Media

A session at Social Media Strategies Summit San Francisco 2012

Tuesday 25th September, 2012

2:45pm to 3:30pm (PST)

Social media, everyone is doing it, and you finally decided to join them. You've got a Facebook page, a Twitter handle, and you have even managed to create some cool pinboards. Then your boss sends you and email that asks, "what is the value of all of this?" So, in an effort to help you keep your job, I will walk you through some no-cost, no-sweat methods for measuring the impact of social media on your business. You'll walk away with some tools and processes you can begin using immediately, including information on:

  • Defining relevant metrics and KPIs
  • Sources for data
  • Facebook Insights
  • Earned media
  • Google Analytics
  • Excel dashboards

About the speaker

This person is speaking at this event.
Dan Soschin

Associate Vice President, Interactive Marketing American Public University System

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Time 2:45pm3:30pm PST

Date Tue 25th September 2012

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