Wednesday 26th September, 2012
8:45am to 9:30am
Every marketing executive in the world has heard that the days of interruptive advertising are over and we are in the social media era. Tweet. Share. Listen. Engage. But too many otherwise intelligent people have swallowed the promise of social media like it is a turn-of-the-century, cure-all tonic. Marketing rules still apply. Common sense still applies. Demonstrating value still applies. And managers still need to be in charge, not interns. Learn how to leverage the power of social media for your brand with everyone watching, so you don’t have to pack your bags and leave town in the middle of the night.
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