Sessions at Social Media Week London 2012 on Wednesday 15th February

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  • The 7 Secrets of Socially Successful Businesses #F7SM

    by Warren Knight, Matt Hodkinson, BernieJMitchell and Rebecca Hollis


    • Advice you won’t have heard before
    • Techniques you can tailor to your business
    • Results you can measure

    Ever feel like your Social Media isn’t the asset it should be? But when you ask for help, the “solution” is so generic and obvious it’s an insult to your intelligence?

    Then this event is an absolute must.

    Join us, and give yourself a head start on the competition. These are just some of the tips and techniques we’ll give you, over the course of the day:

    • Developing a Social Media strategy tailored to your brand
    • Using Social Media to research the market for your products and services – even while still in development
    • Finding your Tribe – the secret to gaining not just more followers, but more valuable followers
    • The right sites for you – going beyond Facebook and Twitter to look at platforms suited to your brand
    • The insider’s view on the Social Media trends for 2012
    • Tools to measure your Social Media performance and ROI

    And the best part is – you can use these tools to measure our value to your business. We’re confident you’ll find we were more than worth the entry fee!

    At 9:00am to 5:00pm, Wednesday 15th February

    Coverage video

  • Never Mind the Buzz – Getting to the Real Value of Social for Entertainment brands

    PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

    How is Social changing the way we consume entertainment? From friends’ recommendations and discussion, to acting as a distribution platform for content, to social commerce and the popularity of applications such as Zeebox, social media now touches almost every point in the decision making process and consumption of films, TV and gaming.

    Join us, as we explore some exciting future predictions for social media and entertainment with brand owners, platforms and key industry commentators.

    Should the event reach maximum capacity, please add your name to the Waiting List and we will contact you should any places become available: http://nevermindthebuzz.eventbri...

    At 9:15am to 11:00am, Wednesday 15th February

    In SMWLDN Hub at Design Council

  • Social Media: Teenage of the Species

    by Dr Barbie Clark, Mark Hindle, Maurice Wheeler and Paul LaFontaine

    PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

    In a very literal sense teenagers are different, aside from hormones their pre-frontal lobes are still forming. Studies indicate that social may actually be altering the physical make-up of the brain. What impact is this having on behaviour? On relationships? And what impact will this have on brands, their marketers and the relationship with the generation of social media natives?

    At 11:00am to 1:00pm, Wednesday 15th February

    In SMWLDN Hub at Design Council

  • Me! Me! Me! The Battle for Attention: Brands, Publishers and Social Networks

    by Tom Messett, Leo Ryan, Tim Bradshaw and domdwight

    PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

    Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?

    This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.
    Learn more: socialmediaweek.org/event/?event_id=2027

    At 1:00pm to 3:00pm, Wednesday 15th February

    In SMWLDN Hub at Design Council

    Coverage video

  • The DNA of a company: How social media is impacting business models

    by Jon Mell, Lisa Rodwell, Tom Hulme and Melissa Norman

    PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

    Join our fantastic speakers Jon Mell from IBM, Lisa Rodwell from Moo.Com and Tom Hulme from Ideo.

    Social Media is impacting the way a company creates, delivers, and captures value, some companies are embracing this change and are using it to develop powerful business models that can ride through current industry

    There is a lot of buzz around the concept of ‘Social Business’ and many are divided over the term and what it means beyond the hype. This panel discussion will cover:

    • How to use social media to change the DNA of an organisation for the benefit of all.

    • Learn how different companies are developing their business.

    • How you can modify your business model and what opportunities this can bring to you.

    We will explore this emerging field with case studies from the leading practitioners in the UK and a discussion about best practice for working with social media and business models.

    This event is part of Social Media Week London, and is organised by Media-Sauce and Creative Industries KTN.
    Learn more: socialmediaweek.org/event/?event_id=1992

    At 4:00pm to 6:00pm, Wednesday 15th February

    In SMWLDN Hub at Design Council