Sessions at Social Media Week London 2012 on Friday 17th February

In a world where everyone is just a click or tap away from everything else, to what extent is the ease of accessibility starting to overwhelm us? Mintel explores the extremes of this from ‘internet addiction’ to those looking for the ‘off-switch’.
Mintel research shows that a growing number of consumers are making an effort to disconnect, to carve out tech-free, no-access-allowed moments in their day in an effort to reacquaint themselves with the analog world. Mintel’s Principal Trends Analyst Richard Cope will explore this trend and will explain what this means for both companies and consumers in the digital age. Richard will be joined by Rob Orchard, founder and Editorial Director of The Slow Journalism Company, which launched its first publication, Delayed Gratification, in 2011, who will discuss the wider implications of digital detox and his experience of the impact on consumers.

Livestream at http://new.livestream.com/smwlon...

As individuals, communities and organisations evolve and embrace social as an integral part of their everyday online habits, the nature of what they say and do, and the effect it has on the people around them is increasingly being viewed as a strategically important part of doing business. With wide-spread use of user generated content, online ratings & reviews guides, recommendations & referrals systems, and feedback & comments features, the rise of socially influential online content, individuals and organisations is transforming the way that you do business. Finding these people and organisations, and understanding the psychology of their influence, is a key step for everyone who wants to develop this and benefit from it. And by maintaining mutually healthy and trusting relationships with those who are actively interested and engaged in what you’ve got to say; and who have the networks of influence to spread your message, you put yourself in a better position to reap the benefits of everything that social media and doing business on it has to offer. This debate will uncover the trends, the opportunities and the issues that people and businesses must consider if they are to use the power of influence effectively. As Blake Chandlee from Facebook puts it – “A trusted referral from a non-branded independent entity is more powerful than any amount of advertising, marketing or PR“. Let’s find out how.

PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

What happens when the behaviours and technologies of the social web start to permeate the insides of our organisations? Whether you call it social business or Enterprise 2.0, the changes inside the firewall provide some of the biggest opportunities for organisations, and some of the trickiest challenges.

Social business crosses all kinds of traditional silos: internal comms, strategy, HR, compliance, marketing, IT/technology, legal, customer service, and more. Technologies and techniques that have blossomed outside the corporate structure are being leveraged internally to great effect, whether revolutionising internal communications or social CRM changing customer interaction.

At this event we will explore the experiences and ideas of client-side practitioners and external consultants to understand what the journey towards being a social business feels like and what the prizes and hurdles are along the way.

Livestreaming at http://new.livestream.com/smwlon...

Founded in the power extended reach and connectivity of Social Media tools, crowdfunding is set to become a common and effective approach to funding for the future.
This seminar is for those who want to learn more about crowdfunding is and how it links to the Social Media mindset, with a particular focus on equity crowdfunding.
During the first part of the seminar, led by Tim Wright, co-founder of twintangibles, delegates will hear about the options available and how they can develop a strategy for success in their approach to using this new model for raising finance.
In the second part, we will hear more about equity crowdfunding, a new and exciting way to fund start-ups and growing businesses. It lets entrepreneurs create an on-line pitch to encourage a large number of people to invest a small amount of money in their business. Could this be a viable alternative to more traditional funding routes and the next big thing in corporate finance? Stewart Whyte, a corporate finance lawyer, will explore that question and review some of the legal and regulatory issues in relation to crowdfunding.
The seminar will be run by twintangibles in collaboration with McClure Naismith, Solicitors.
twintangibles is a research-based consulting firm assisting organisations to understand, identify and create value from the opportunities presented by Social Media and the mindset that underpins it.
McClure Naismith is a legal firm with offices in Glasgow, Edinburgh and London, providing a full range of commercial legal services, and more specialist practice areas such as IT Outsourcing and Intellectual Property.

So, what next? Where are the next major advances in social media going to come from? And who is going to be behind them? Is it going to be some bright young thing in their teenage bedroom, pushing hard and fast on what they believe is the right path, whilst at the same time staking their claim to be crowned the next global visionary. Or will brands ultimately hold sway over what becomes accepted as the norms of tomorrow, packaging up innovation and creativity and selling it to a mass-market audience that can’t seem to get enough of the next big thing. And in all of tomorrow’s developments, is it not the very nature of all social interaction that means social media can’t actually be designed, and we have to accept that it is organic evolution, and not technological revolution that is really at the heart of our social future.

This Like Minds debate will bring together a panel of leading social media and business thinkers and doers to discuss current trends in social media and where and how the next advances are likely to happen. From gamification to augmented reality and location-based services, to the 2nd screen and social TV, communities and social businesses of the future, we will explore some of the areas that show potential and which are already emerging globally. In what is surely bound to be an open and hotly debated set of issues, we will seek to derive some consensus on the what, the how, the when, by whom, from where, and even maybe the why of what our social media future looks like.
This panel debate will start at 3:30p.m.

Social Media is changing the way nonprofits operate. On-line collaboration provides fascinating alternative opportunities for fundraising, campaigning and volunteering but also recruitment, productivity, promotion and many other areas of nonprofit operations.
This panel session is designed to discuss current trends in social media adoption within nonprofit sector with special focus on on-line collaboration with donors, supporters, volunteers but also within the organisation itself.
This session will be hosted during Barcamp Nonprofits http://lanyrd.com/2012/barcampnfp/ - un-conference aiming to open dialogue and collaboration between nonprofits and IT, tech, social media professionals. Our panelists will initiate the discussion and we hope that our event attendees will join them with their own input too.
If you already have a barcamp ticket join us on the day, otherwise please register here.

Livestreaming at http://new.livestream.com/smwlon...