Sessions at Social Media Week London 2012 about Brand Engagement

Thursday 16th February 2012

• "Making Social Part of Your DNA" - Conference

  by Martin Thomas, Kerry Bridge, JP Rangaswami, Fergus Boyd, Emma Roffey, Jake Steadman, Tweetminster, Mat Morrison, Gianni Catalfamo, Neville Hobson, Robin Grant and Andy Bargery

  Social Media is moving into a new phase. Many companies have for some time been using the likes of twitter and facebook for communication campaigns and collaboration initiatives. Brands have built up fans and followers and are adept at getting messages out, but can they prove a return on investment. Meanwhile CIOs and COOs are grappling with how social tools are best used for creating organisational performance. SMEs too have quickly adopted a variety of social tools, but there are still lessons to be learned for optimisation

  Social is a way of life now, and it needs to truly get under your skin if you want to get the best from it.

  • B2B Social Media
  • Brand Engagement
  • Customer Service
  • emarketing
  • Social Business
  • SocialCRM
  • Social Media

  At 9:00am to 5:00pm, Thursday 16th February

  In The Arts Theatre

  Coverage link video video liveblog slide deck video note note note note note link link video video video