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"Making Social Part of Your DNA" - Conference

A session at Social Media Week London 2012

Social Media is moving into a new phase. Many companies have for some time been using the likes of twitter and facebook for communication campaigns and collaboration initiatives. Brands have built up fans and followers and are adept at getting messages out, but can they prove a return on investment. Meanwhile CIOs and COOs are grappling with how social tools are best used for creating organisational performance. SMEs too have quickly adopted a variety of social tools, but there are still lessons to be learned for optimisation

Social is a way of life now, and it needs to truly get under your skin if you want to get the best from it.

About the speakers

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Neville Hobson

Communicator, blogger, podcaster based in UK. Occasional test pilot of shiny new objects. Visual content at http://www.rebelmouse.com/jangles bio from Twitter

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Mat Morrison

Social Media strategy chap at Starcom MediaVest Group London. Views my own, except when they clearly aren't. bio from Twitter

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Gianni Catalfamo

European Director, Digital & SoMe at Ketchum Pleon. Bio: http://www.linkedin.com/in/giannicatalfamo Blog: http://sonofgeektalk.wordpress.com

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Martin Thomas

Successfully demonstrating the value of square pegs in round holes. Marketing communications consultant, writer (Loose & Crowdsurfing), trainer & crowd surfer bio from Twitter

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Robin Grant

MD of We Are Social. We help brands to listen, understand and engage in conversations in social media. Always in beta. bio from Twitter

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Andy Bargery

Director of marketing agency Klaxon.

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JP Rangaswami

Chief Scientist, Salesforce

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Kerry Bridge

Interested in ingenious uses of technology and social media. Golf widow. My opinions are my own unless I borrow yours. Dont be shy. bio from Twitter

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Tweetminster

A media utility that connects you to the influencers, trends and news that shape current affairs and UK politics. Also available on iPhone. bio from Twitter

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Emma Roffey

Digital Marketing, Emerging Markets, Brand, Inclusion & Diversity, the exciting Bloodhound project, passionate about fitness and personal development. bio from Twitter

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Jake Steadman

Interested in brands, social media, red hats and big sticks. Work in social media insights for O2 UK. All views my own. bio from Twitter

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Fergus Boyd

http://uk.linkedin.com/in/lfboyd bio from Twitter

Coverage of this session

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When

Time 9:00am5:00pm GMT

Date Thu 16th February 2012

Session Hash Tag

#smwdna

Short URL

lanyrd.com/sptdc

Official session page

www.socialmediadna.co.uk

View the schedule

Topics

Books by speakers

  • The Cluetrain Manifesto

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