Social Media is moving into a new phase. Many companies have for some time been using the likes of twitter and facebook for communication campaigns and collaboration initiatives. Brands have built up fans and followers and are adept at getting messages out, but can they prove a return on investment. Meanwhile CIOs and COOs are grappling with how social tools are best used for creating organisational performance. SMEs too have quickly adopted a variety of social tools, but there are still lessons to be learned for optimisation
Social is a way of life now, and it needs to truly get under your skin if you want to get the best from it.
Communicator, blogger, podcaster based in UK. Occasional test pilot of shiny new objects. Visual content at http://www.rebelmouse.com/jangles bio from Twitter
Social Media strategy chap at Starcom MediaVest Group London. Views my own, except when they clearly aren't. bio from Twitter
European Director, Digital & SoMe at Ketchum Pleon. Bio: http://www.linkedin.com/in/giannicatalfamo Blog: http://sonofgeektalk.wordpress.com
Successfully demonstrating the value of square pegs in round holes. Marketing communications consultant, writer (Loose & Crowdsurfing), trainer & crowd surfer bio from Twitter
MD of We Are Social. We help brands to listen, understand and engage in conversations in social media. Always in beta. bio from Twitter
Interested in ingenious uses of technology and social media. Golf widow. My opinions are my own unless I borrow yours. Dont be shy. bio from Twitter
A media utility that connects you to the influencers, trends and news that shape current affairs and UK politics. Also available on iPhone. bio from Twitter
Digital Marketing, Emerging Markets, Brand, Inclusion & Diversity, the exciting Bloodhound project, passionate about fitness and personal development. bio from Twitter
Interested in brands, social media, red hats and big sticks. Work in social media insights for O2 UK. All views my own. bio from Twitter
9 more videos from Social Media Week London 2012
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