Wednesday 15th February, 2012
1:00pm to 3:00pm
PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.
Facebook appears to dominate the battle for everyone’s online attention. As the world shifts mobile, this looks set to increase. Google+ is pulling together the mammoth reach of the big G’s vast services. The rules have changed since the walled gardens of AOL and Compuserve fell back in the 1990s. Or have they? Content owners, publishers and brands have a quandry: how to gain attention, stay on budget without ceding all control?
This panel will explore the relationship between publishers, brands and social networks, with innovate case studies from Yorkshire Tea’s recent integrated campaign featuring their tea van, Little Urn, which’ll be making an appearance at the SMWLDN Hub throughout the day dishing out cups of tea.
Learn more: socialmediaweek.org/event/?event_id=2027
Global Editor In Chief of social media at Nokia, but views here are my own. Also run marathons, plan crazy adventures and watch a lot of films... bio from Twitter
Easily distracted but working on it as Group Head of Social@Ogilvy, London, blogging at http://www.burning-head.com (all in my own name etc, etc.) bio from Twitter
Tech & internet reporter @FinancialTimes. Recent transplant from London to SF. Views = mine, not FT's. Retweets ≠ endorsements. firstname.lastname@example.org bio from Twitter
Before you judge a man, walk a mile in his shoes. That way, when you judge him, you'll be a mile away. And you'll have his shoes. bio from Twitter
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