The DNA of a company: How social media is impacting business models

A session at Social Media Week London 2012

PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

Join our fantastic speakers Jon Mell from IBM, Lisa Rodwell from Moo.Com and Tom Hulme from Ideo.

Social Media is impacting the way a company creates, delivers, and captures value, some companies are embracing this change and are using it to develop powerful business models that can ride through current industry
disruptions.

There is a lot of buzz around the concept of ‘Social Business’ and many are divided over the term and what it means beyond the hype. This panel discussion will cover:

• How to use social media to change the DNA of an organisation for the benefit of all.

• Learn how different companies are developing their business.

• How you can modify your business model and what opportunities this can bring to you.

We will explore this emerging field with case studies from the leading practitioners in the UK and a discussion about best practice for working with social media and business models.

This event is part of Social Media Week London, and is organised by Media-Sauce and Creative Industries KTN.
Learn more: socialmediaweek.org/event/?event_id=1992