Thursday 16th February, 2012
1:00pm to 2:30pm
PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.
Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.
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