The Psychology of Online Influence

A session at Social Media Week London 2012

Thursday 16th February, 2012

1:00pm to 2:30pm

PLEASE NOTE: To obtain a ticket you will need to sign up via the link provided. Thank you.

Commercial indexes of influence such as Peer Index, Klout, KRED are surging in popularity as big data and algorithms are put to work providing predictive analysis and business insight. At the intersection of the worlds of psychology and marketing, a new discipline is emerging that analyses behaviour and provides actionable insight for forward-looking marketers. This session brings together leading experts in the field to share their insight.

About the speakers

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David Stillwell

Cambridge Personality Research, Science Director

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Azeem Azhar

Founder & CEO, Peer Index

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Nathalie Nahai

Digital Strategy | Web Psychology, The Web Psychologist

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Martin Talks

President, Digital, Draft FCB

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Benjamin Ellis

Founder, Social Optic

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When

Time 1:00pm2:30pm GMT

Date Thu 16th February 2012

Session Hash Tag

#SMWpsychology

Short URL

lanyrd.com/sptgg

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